The following are samples of some much needed Personas I created most recently. Past personas were not based on data, but synthesized from internal employees perceptions, or created by 1-2 individuals. I feel strongly that User Personas should be based on data. For these I created a Persona Strategy document, interviewed 15 customers, ran an …

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Marvel Shop

When Disney acquired Marvel, it’s online store had 1-2 sales per day. The Marvel online store was in much need of redesign. When i startI conducted a site audit, the used the audit to create a high level UX strategy and prioritize what needed to be done in upcoming development cycles to have the greatest …

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Unified Platform

Nvoicepay was merging with 5 other company’s that it’s parent company, Fleetcor had purchased in 2019. A team was designated to create one unified platform for each company to utilize in order to bring together a cohesive design experience for the customer, with access to all of the solutions and services each company offered. This …

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