The following are samples of some much needed Personas I created most recently. Past personas were not based on data, but synthesized from internal employees perceptions, or created by 1-2 individuals. I feel strongly that User Personas should be based on data. For these I created a Persona Strategy document, interviewed 15 customers, ran an …
I came across a couple of presentations I prepared for past roles I interviewed for from a few years back, after leaving Corpay in 2021 I believe. I found these post worthy because, often in interview scenarios, after making it through to the end, some of the larger companies for leadership roles, want you to …
If you’ve made it this far, congrats are in order. In 2011, I created a platform for IBM’s Coremetrics to improve their existing web application and integrate new data. Design has come a long way in the last 12 years, but some of the ideas and processes still remain the same today. I thought I’d …
